The brand originated from the bespoke footwear business created by Jimmy Choo, a bespoke shoe craftsman, in the East Side of London in the early 1990s. At that time the customer to celebrities around the world, including the late British Princess Diana. Jimmy Choo brand company was formally established in 1996. Tamara Mello, winner of the British Empire Order of the Year (OBE), who was still the fashion editor for the British edition of Vogue, discovered the talent and high-end footwear market of Infinity Business opportunities, and decided to co-founded Jimmy Choo with him this classic brand. At the same time, Mr. Zhou Yangjie's niece Sandra Choi also joined the brand, and became the brand's creative director.